Pause. Review. Reflect. The new Observer.


I love this ad, for the recently relaunched Observer.

Brilliantly written & executed it demonstrates what Sunday papers are about. More specifically, it positions the Observer as the one that cuts the crap & tells it like it is.

Rather than showing a Sunday morning idyll featuring lots of lovely pots of coffee & crisp white bed linen, they’ve gone for a nice juxtaposition to make their point; demonstrating the contrast between the constant stream of news (and wanky buzz words) that we’re bombarded with and slowing down to take the time to reflect upon the week’s news.

In case you’re wondering, it’s by Wieden & Kennedy London

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