Lemonade – Fancy a Dublin Screening?


“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

All resources for Lemonade were donated. From cameras to lights to flights, this is a project by and for those who have been affected by unemployment.”

That’s the synopsis of the Lemonade film which is currently being shown in the US. I’ve been looking forward to seeing the film ever since Mark tweeted about it a few months ago and have ordered a copy of the DVD, which is currently winging its way over the Atlantic.

If you work in advertising, marketing or PR (or know someone who does) then you’ll know that, even during the best of times, redundancy is fairly common to the industry, as accounts move from one agency to the next. Things being what they are at the moment, it has obviously been more prevalent than usual over the last 12 months or so.

Here’s a few things that have been said about the film:

“It reminded me that there’s a lot of heart in this business and that all the talent that drives our agencies is not to be taken lightly, or for granted, regardless of the economy. That talent will always find a place that welcomes and values their creativity.”

“Each story is unique. Each story is heart warming. Each story illustrates the fact there is life after the pink slip.”

Most of the screenings are “user generated” as there was zero budget for the film. It isn’t on general release and subsequently there are currently no plans to show it in Ireland (as far as I’m aware).

I think it would be great to arrange a screening or two over here and ,with that in mind, I have emailed the film makers to enquire about arranging a screening in Dublin. If there’s enough interest from people to watch it I’m more than happy to “find a white wall to project it on” somewhere in the city within the next few weeks.

If you are interested in coming to the screening please pre-register your interest in the comments section below. I’ll add your names to the list and keep you posted regarding dates, times & locations etc. Or if you know of any decent “white walls”, or even better, if you know of anyone that would perhaps be interested in sponsoring the screening, please feel free to let me know.

UPDATE: I’ve heard back from the film makers and they’re really keen to come to Ireland for a screening, or screenings. We’re currently looking at doing something in early March, and they will even give a talk after the film, about how & why it was made etc. As I mentioned before, I’m going to have to look into getting sponsors on board to make it happen, but I’ll keep you posted as soon as I have spoken to the guys in the US in more detail about what’s required etc. I think it’ll be a great night though and really interesting to hear the guys talk also. Oh and one more thing, tickets to see the film will be free & gratis!

(I’ve not forgotten the rest of the country by the way. If there’s enough interest I will also look into arranging screenings in other cities wherever possible too)

ANOTHER UPDATE: I’m waiting to hear back from the Lemonade guys, who have, frankly, gone AWOL on me. Probably very busy touring as they’ve, deservedly, had great feedback on the film. However, I do have a copy on DVD and am tempted to run a screening in Dublin anyway (as soon as I can get their OK). I’ve fired off yet another email to them, so will keep you posted ASAP.

19 Responses to “Lemonade – Fancy a Dublin Screening?”

  1. Yar, I’d love to go. Count me in!

  2. Sounds awesome!

  3. 3 Donal

    Most definetly. I’ll give a hand organising a Cork screening if numbers permit.

  4. + 1

  5. Movie sounds really interesting and inspiring. I’d like to register interest +1

  6. Reminds me of ‘Up in the Air’ from the other point of view- looks great!

  7. Love the trailer – Sign me up!

  8. This is such fantastic news – I’ve been following the development of Lemonade avidly sine last August. Very definitely sign me up 🙂

  9. Awesome as the americans might say. Sounds great. Love to go see it

  10. Sounds great. Have been reading about this for a while. Would love to go along. It might be worth contacting the lighthouse cinema – they’re usually pretty good for facilitating interesting stuff like this. Plus the rooms there are a nice size for something like this. Also they have loads of space for pre/post event talks/drinks etc…

  11. 11 Maoiliosa

    Looks amazing, sign me up

  12. Looks great, count me in too.

  13. 13 Sasha

    Count me in too, please.

  14. Looks really good. I’m in.

  15. Wow, thanks everyone. I’m really pleased to see that people are interested in it.

    Donal – I’ll hold you to that re. Cork.

    Eamonn – Great idea. I’ll get in touch with them once I’ve got some more information.

    Thanks guys 🙂

  16. Would love to see this movie, everybody fears being let go, but its never the end of the world

  17. 17 anne

    really really want to see this, i love my job but lately i keep thinking how refreshing it would be to loose it, and i could spend all my time doing personal projects i want, need and love doing. i have a white wall in my gallery in kilkenny if theres enough interest for a screning there?

  18. Great idea i’d love to come to a screening.

  1. 1 Dolly Mixture 15.01.10 | I Am Steph

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